Childcare website mobile two-minute audit

Centrely practical scorecard—not an industry benchmark. The score highlights friction in a parent journey; it is not a website quality or accessibility certification.

Open the centre website on a phone without using staff knowledge. Score one point for each “yes”.

• Can you identify the likely room for a 20-month-old?
• Can you see whether the required days may be relevant?
• Can you find the current fee?
• Can you find the session length?
• Can you estimate the selected week after CCS?
• Can you choose a real tour time?
• If not, is the request wording honest?
• Do you know what happens next?
• Are hours, fees and room names consistent?
• Is the experience comfortable and fast on mobile?

Score

• 9–10: strong parent decision path
• 6–8: workable, with visible friction
• 0–5: likely to lose suitable parents before an enquiry

Record the first point where the parent must call, guess or wait. Fix that point first.