Stop buying clicks for rooms that are already full

Centrely publishes a per-room, per-day advertise signal from the centre’s own availability, lands your ad traffic on the room the parent actually searched for, and reports each campaign through to booked tours. Access is free to you — the centre subscribes.

Land — the click keeps its promise

If a centre you run campaigns for uses Centrely, your ad clicks already land on Centrely pages — so this is your campaign infrastructure whether or not you chose it. A campaign link can name the room, the days and the child’s age, and the family arrives with those already answered and a cost estimate one step away, rather than starting from a homepage.

There is a link builder in the dashboard with campaign presets, and your UTMs pass through untouched. If a parameter is wrong the link still works.

Protect — the signal that tells you where not to spend

Every room carries one of three signals, derived from the availability the centre publishes, broken down by day:

When a room fills or opens, that transition is detected and emailed — and an agency with a marketing login is a recipient in their own right, not something the operator has to remember to forward. The check runs daily, so treat it as next-day, not instant.

The wasted-traffic report

Campaign traffic is paired with those signals, so a campaign pointing at a room that cannot be sold is named in a sentence: “This campaign drove 120 visits to Toddlers — a waitlisted room — and 0 bookings.” Campaigns that are working pass through the same table unflagged, with their visits, cost checks and bookings, so it reads as a tool rather than an indictment.

No dollar figures appear anywhere in it. Centrely does not know your spend and will not estimate it — the report is wasted traffic, and you are the one who can price it.

Prove — click to booked tour

On the first landing, Centrely captures gclid, gbraid, wbraid, fbclid and msclkid along with the five UTM parameters, holds them across the visit, refreshes them if the family returns from another ad, and freezes them onto the enquiry record when the family acts. That covers the real pattern: they land from an ad, leave, and come back days later on a URL carrying no click ID at all.

The reported conversion is the booked tour, not the enrolment. A single centre might enrol one family a month — far too few for any bidding algorithm, or any human, to read a trend from. Tours happen often enough to be a real number, and the booking system creates the record itself, so it is not somebody remembering to log it.

Access an owner can say yes to

The centre grants you a marketing login scoped to the centres you run campaigns for. No shared credentials, and nothing to ask them for afterwards. It is enforced server-side as an allowlist of what the role may reach — anything not named is refused, so the boundary does not widen as Centrely adds features. Assigned no centres, it sees nothing.

Two details worth knowing because owners ask: report links covering the whole organisation stay with the owner — you manage only the links scoped to your own centres — and the owner can revoke your access at any time, keeping everything the campaigns produced.

What Centrely does not do

Stated plainly, because you will find out in week one otherwise, and because two of these are the reason the rest can be trusted.

• No conversions are sent back to Google Ads or Meta. No Data Manager, no Conversions API, no offline upload. Centrely cannot feed your bidding, and does not claim to. Reporting happens here.
• No spend data. Centrely never sees what you paid, and would rather show wasted traffic than invent a dollar figure.
• Last-touch attribution only. Not multi-touch, not modelled.
• Availability is operator-maintained. The advertise signal is exactly as current as the centre keeps its own availability — it is not a live feed from a management system.
• No childcare management software integration. Centrely works before those systems, not inside them.

Questions