Is your “Book a tour” button really a booking?
A button should describe what happens after it is pressed.
If a family chooses a time and receives immediate confirmation, “Book a tour” is accurate. If the form only sends a request for staff to review, the label should say “Request a tour”. If it leads to a general contact form, use “Ask about a tour” or change the process.
An automated email saying “We received your request” is not a confirmed booking. The message should state clearly whether the time is held, pending or unavailable.
Use one of these patterns:
Instant booking
Choose an available time. Your booking will be confirmed immediately.
Approval required
Request a preferred time. We will confirm availability before the visit is booked.
Flexible arrangement
Tell us when you are generally available and we will contact you to arrange a suitable visit.
The same rule applies to waitlists and vacancy claims. Labels, confirmations and availability statements should not create a false impression. Australian Consumer Law prohibits misleading conduct and false claims about services or availability. R10
Internally, test the complete workflow:
- Does the time appear in the right calendar?
- Can two families take the same slot?
- Does a staff member receive the details?
- Is the family told whom to contact?
- Can the booking be cancelled or moved?
- Does the confirmation remain accurate after staff change the event?
Practical next step: click every tour button on the site and write down exactly what a family would reasonably believe has occurred. Change either the wording or the workflow until they match.
Related guides
- How to make childcare tours easier to arrange
- Instant childcare tour booking or request a time?
- How to reduce childcare tour no-shows
Next step
Run the Book a tour truth testSee whether the button confirms a time, requests one or only collects contact details.
Sources
- False or misleading claims — ACCC